Women in the Industry Miami Boat Show Event FREE IN-PERSON EVENT AT THE MIAMI BOAT SHOW

The Changing Consumer: How Evolving Behaviors Are Shaping the Future of the Marine Industry.

FREE IN-PERSON EVENT AT THE MIAMI BOAT SHOW

Friday, February 13, 2026 | 8:30 – 10:00 AM
Miami Beach Convention Center | 2nd Floor, Room 210
Light breakfast provided

Consumer demographics and the expectations of today’s boat buyer are shifting. Changing lifestyles, technology, digital fluency, and a heightened desire for transparency and ease are redefining how people discover, shop for, and experience boating. These evolving preferences are transforming how marine businesses connect with customers and create lasting value.

Join us for an exclusive industry panel discussion exploring how changing consumer behaviors are influencing every aspect of the marine marketplace—and what these trends mean for the future of your business.

Featured Panelists:

Lauren Beckstedt, Chief Marketing Officer, Brunswick Corporation

Abbey Heimensen, Chief Marketing Officer, MarineMax

Stephanie Vatalaro, Former Chief Operating Officer, Recreational Boating & Fishing Foundation (RBFF) & Founder of Wavemaker Strategies

Natascia Hatch, CEO of MJM Yachts

Together, these respected leaders in marine marketing and consumer engagement will examine:

How shifting demographics are reshaping customer expectations

The expanding role of technology across the path to purchase

Strategies to remove friction and create seamless customer journeys

Insights to help your business anticipate change and drive growth

Gain valuable perspective from some of the industry’s most forward-thinking leaders and learn how to position your business for success in an evolving consumer landscape.

☐ Reserve your seat today — space is limited.

Thank you to our sponsors who make this event possible: MarineMax, Sea-Tow, Volvo Penta, West Marine, and MRAA.